The 4-Hour Workweek by Timothy Ferriss

“I’ve spent the last three years traveling among those who live in worlds currently beyond your imagination. Rather than hating reality, I’ll show you how to bend it to your will. It’s easier than it sounds.”

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Timothy Ferriss promises the stars in the sky in his new-classic business/self help book, The 4-Hour Workweek. Though he gives some good productivity tips, he fails to provide a true road map to freeing yourself from the 9-to-5 grind. Partially, this is because there is no real road map to doing this.

But he does detail how he found his way into a life of his dreams. Readers can take whatever lessons and information from that as they will.

After Ferriss relates a timeline of his life story, he begins by detailing his “DEAL” plan to a four hour work week which consists of “definition, elimination, automation and liberation”. Each step of this process, he says, helps guide the reader to a new world of free time. Though, he admits, traditional bosses may have serious problems with your new program and, perhaps, you should go more “DELA”. Yes, understatement.

“Resolve now to test the concepts as an exercise in lateral thinking. If you try it, you’ll see just how deep the rabbit hole goes, and you won’t ever go back.”

He examines the concepts of “busy work” and suggests boiling your workload down to the most important tasks you complete. Then, just do those as fast as possible. Don’t allow yourself to be derailed by the internet or chatty coworkers. (Not a friendly method, but Ferriss seems to have his eyes on the prize rather than concerning himself with making friends.)

Out of everything he suggests in the first part of this book, I was most taken with the idea of only checking your email once a day or week. There is a definite time-suck there that maybe I have been blinding myself to.

After that, Ferriss enters more conceptual territory with an idea about creating a business for yourself that essentially runs itself or can be run by someone else, cheaply. For example, a website that sells something awesome. But, what exactly that something or muse is, that’s for you, the reader, to discover on your own.

It reminded me of Godin’s Purple Cow: Transform Your Business by Being Remarkable. You know an awesome product or “purple cow” when you see it, but how exactly to make one isn’t a clear thing. Interesting idea, but necessarily helpful for those looking for actionable items to improve their work life.

The most useful part of the book, in my opinion, is his encouragement to create a dream plan by “dreamlining”. Write down what you want to do. Create a timeline. Crunch the numbers. It may cost less than you thought and, with it on paper, it takes on a bit of reality already. If you don’t get started, how do you know what you might accomplish.

“It’s lonely at the top. Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for the mediocre. The level of competition is thus fiercest for ‘realistic’ goals, paradoxically making them the most time-and energy-consuming. It is easier to raise $1,000,000 than it is $100,000.”

Ferriss’ tone in this book has been criticized by readers and I see what they mean. Some of his ideas are alienating. Sometimes he seems to say: I’ve done this-this-this and this, and it’s so easy that if you can’t figure it out too, especially with the book I’ve put in your hands, then you must be either complacent or dumb.

But I took this book to be written by someone who dared, a nod to Brené Brown, greatly. Ferriss believed his life could be something other than a slog and yours could too. He’s written down some tips to help you along the way that he discovered through real life trial and error. Read it or not. He’ll be over there, living the life of his dreams.

Recommended, with reservations, to folks interested in life-hacking their work/life balance. I think we can achieve whatever dreams we set our minds to while still being friendly.

Thanks for reading!

The Big Red Fez: How To Make Any Web Site Better by Seth Godin

The premise of Seth Godin’s non-fiction book about how to improve business websites is this: imagine consumers as a monkey in a big red fez looking for a banana, i.e., whatever it is you’re selling or promoting. You want whatever the “banana” is to be as big and bright as possible because if the consumer can’t find it, like right now, they’re going to go somewhere else.

“Some people might object to the characterization of web surfers as monkeys. After all, they say, we’re smarter than that. No, actually, we’re not. We’re not smart because we’re busy, or we’re distracted, or we’ve never been to a particular site before and and we’re not mind readers.” pg 8

Yes, the specific information about how to lay out your website is outdated. (The examples he uses for newsletters are too.) But, if you take his general business advice and apply it in broad strokes to your blog or social media accounts, it is still incredibly useful.

For example, I don’t answer all of the messages my business account receives on its Facebook page because we get too many. I had a generic robot response set up that said something like “thank you for your interest, we can’t get back to you right now”. Godin pointed out that most websites lose an opportunity to further connect with the consumer by not utilizing the “thank you” portion of the interaction. The consumer has already reached out to you through a sale, or in this case, a message. Why not direct them back to other items or services your business sells when replying?

As I said, he was applying this idea to the sales portion of a website, but I started thinking about other potential applications and realized that I was missing a golden opportunity to share further information about our business.

I now use the automated message response to thank the person for contacting us AND providing the links to our YouTube page and Patreon account. I may have never come to the realization — that the person reaching out to the business wants more than just a thank you note — if Godin hadn’t pointed it out. Thanks Seth!

He also had some interesting ideas about what kinds of things to post on your website/social media accounts. Sometimes, he asserts, you just need to strike up a conversation.

“The biggest win you can create when you interact with a customer is actually not closing a sale. The biggest win is getting someone to tell ten friends, who then come do business with you.” pg 75

Good business is about how valued you make the consumers feel. Make the interactions about them and their needs.

Don’t read this book if you’re actually interested in website design. I’m afraid you’ll be sorely disappointed.

Do read this book if you’re interested in general business principles that you can apply to your digital interactions. I’ve generated a half dozen different ideas on how to improve my online business presence, all thanks to The Big Red Fez.

Thanks for reading!

Get Up!: The Dire Health Consequences of Sitting and What We Can Do About It by James A. Levine

James Levine shares the disastrous consequences of a sedentary lifestyle and has created a clarion call for the modern world.

“When you first contemplate a book about the harm of sitting, you may view it as absurd. How can chairs possibly kill anyone? … However, this book summarizes 40 years of science — the work of scores of scientists and physicians from around the world. The scientific conclusion is clear: Humans are not designed to sit all day long, from a physiological, medical, creative or psychological perspective.” pg 4

This book scared me. Levine provides study after study proving his hypothesis and the results are shocking.

“From birth through death there is a predictable, programmed timetable of movement. We transition from the frenetic nature of childhood, to the organized movement of adulthood, through the stillness of aging.” pg 13

But don’t worry. The body and mind are more flexible than people realize.

“Because the brain is constantly adapting, it takes about three weeks for brain change to occur. A chairaholic can become a walker in three weeks. But watch out! A walker who begins to sit can just as easily become a chairaholic.” pg 46

There are concrete steps you can take to incorporate more movement into your life. The first step is to realize there’s a problem.

Next, look for ways to increase your “NEAT” energy. NEAT stands for “non exercise activity thermogenesis”. Basically, it means, make an effort to move more during your every day routine — cleaning the house, running after the kids, walking the dog, etc.

That seems to be a key for kicking the sitting problem to the curb. In Levine’s studies of urban life compared to agriculture living, that was the difference he noted between the two populations. People living the agriculture lifestyle move all the time. The urban lifestyle… not so much.

“The differences were so large that it staggered us — when you live in an urban setting, even if you are lean, you move half as much as people living in agricultural regions. The decline in calorie burn with urbanization could entirely explain the obesity epidemic worldwide.” pg 60

Fear not, urban dwellers. There are solutions to upping your NEAT energy, even if you are required to be at a desk for the majority of the day. One of these, that I invested in the moment I finished reading this book, is the desk treadmill. Another option is the standing desk.

Both of these tools help you move while still getting your job done.

This book contains more helpful suggestions than simply buying new lifestyle equipment. For example, Levine also suggests a leisurely walk after every meal.

“If people sit after a meal, their blood sugar peaks like a mountain for about two hours. If, however, people take a 15-minute walk at 1 mph after a meal, the mountains become safe, gentle, rolling hills. With a 1-mph walk after a meal, blood sugar peaks are halved.” pg 68

I think I can manage that.

The line that firmly established Levine’s hypothesis in my mind is: “If you see a saber-toothed tiger charging toward you, you don’t fire off an email, you get up and run!” pg 81

It’s that simple. Humans did not evolve to live the way that we’re living. I’m taking steps to change that now. Who’s with me?

Thanks for reading!

Healthy Sleep by Andrew Weil, Rubin R. Naiman

Doctors Andrew Weil and Rubin Naiman have created an audiobook to help cure the various troubles one may have while falling to sleep.

I liked their multimodality approach to a problem that everybody seems to have. They start with an exercise to help you figure out what type of sleep problem you may be facing. They discuss the differences between “rest” and “sleep”, which I had never considered. They also talk about how to structure your bedroom to give yourself the best opportunity for sleep.

Dr. Weil gives some natural suggestions for sleep like maintaining a consistent diet and exercise routine, going to sleep the same time every night, realigning your body with the natural rhythms of the outdoors, and more. He also discusses holistic remedies and the doses he recommends to his patients with potential side effects.

There are also multiple meditations to assist with relaxation and then sleep. As Dr. Naiman points out in the program, one does not truly “go to” sleep as it’s not a location or something you can “catch”. Sleep is more about stepping back and allowing your body to naturally do its thing.

The doctors also go into the importance of dreaming for the health of the psyche. If you’re not sleeping, there’s some underlying issues that your consciousness may not have time to deal with during the waking day. Managing your sleep is more than a benefit for your health, it is also vitally important for your mental health too.

In addition to sleep for individuals, they talk about sleeping with a partner and the special challenges that can bring. I could see this being particularly helpful for sleep-challenged couples and is another aspect of the sleep environment that I hadn’t necessarily considered before.

Highly recommended for people who are looking to increase or improve the quality or quantity of their zzz’s.

Thanks for reading!

The Four Sacred Secrets: For Love and Prosperity, A Guide to Living in a Beautiful State by Krishnaji, Preethaji

In The Four Sacred Secrets, Krishanaji and Preethaji, a husband and wife team, help readers understand four principles for spiritual living. Each section of the book is divided into an explanation of the principle or secret and then details corresponding transformational journeys the readers can undertake to help them internalize and live each one.

“Our goal is to help you awaken to a power that is much greater than any technique you can master — a power that is available to each and every one of us. We need only unlock it. It is the power of a transformed consciousness.” pg 2

The secrets aren’t really “secret” in that they’ve been discussed in spiritual texts throughout human history. But each speaks to how someone’s consciousness can move away from one’s primal state of beauty. The authors believe there are two states in life — this beautiful state of oneness or not being in this state.

The simplicity of this method of teaching is that it is easy to tell if you are in a beautiful state or not. You can feel it. You simply know. It is the state that children walk in. They are themselves, unconditioned by worldly expectations or concerns. It is a state that points to oneness with life itself.

“I want us to be free from the idea that we are separate from one another. Free from the war we feel within ourselves and the world around us. Free from the suffering that makes our lives feel small and meaningless. I knew a beautiful life lived in a beautiful state of being was everyone’s destiny.” pg 12

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The secrets include living your spiritual vision, discovering your inner truth, awakening universal intelligence and practicing right action. The journeys to these secrets are all different, but I think a similar thread runs throughout — observation of current conditions without judgment. If you can figure out where you are and then you can see clearly what’s holding you back.

“Our society places a premium on doing, with very little care to our inner state of being. Few of us truly make creating a beautiful inner experience a priority in our lives, choosing instead to live as though our career, performance, appearance, status, or financial security is all that matters.” pg 23

This book contains all of the tools one would need to completely transform their inner world, including meditation instructions and mythological allegories.

The authors also share the real-life stories of many of their students, some of whom didn’t even realize they were in a state of suffering until they stopped a minute and observed themselves. The type of freedom from suffering that seems to follow these students’ transformations is astonishing. If only we could all feel that way, what a different world this would be.

“So many of us have been taught that we must solve our problems if we want to be free of suffering. But the truth is the inverse: If you want to become free of your problems, start by allowing your suffering to dissolve.” pg 62

Recommended for spiritual seekers who aren’t sure where to start. The Four Sacred Secrets is a good place to start looking.

Thank you to the publisher for a free advance reader’s copy of this book. The brief quotations I cited may change in the final version of the book. Expected publication date is August 2019.

Thanks for reading!

Powers of Two: Finding the Essence of Innovation in Creative Pairs by Joshua Wolf Shenk

Joshua Wolf Shenk examines creatives pairs throughout history in an effort to see why and how they work, and also why they end.

“The dyad is also the most fluid and flexible of relationships. Two people can basically make their own society on the go. When even one more person is added to the mix, the situation becomes more stable, but this stability may stifle creativity, as roles and power positions harden.” Introduction, pg xxii

Shenk believes pairs move through six stages: Meeting, confluence, dialetics, distance, the infinite game and interruption. The stages show the development of the relationship, assumption of roles and eventual fall out of creative pairings.

“This book is written in the faith, underscored by experience, that more is possible — more intimacy, more creativity, more knowledge about this primary truth: that we make our best work, and live our best lives, by charging into the vast space between ourselves and others.” Introduction, pg xxv

I picked up this book because I’m involved in a creative partnership with my spouse (The History Guy, YouTube channel) and I was curious to see how other pairings have worked in the past. It was interesting to see how similarly we function when compared to other creative partners. I mean, everyone is different, but there are patterns that can be observed if you look closely.

“The irony is that, while our eyes naturally follow the star, a pair’s center of gravity is often with the one we see less.” pg 66

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Shenk’s chapters were interesting not only in their obscure history about some of the most famous partners in history, but also their implications for people who are looking to share their creative endeavors, and lives, with others.

“High-functioning couples commonly say that one key to a good relationship is giving each other plenty of space. But a big reason there are so many dysfunctional couples, romantic and creative, is that it’s hard for a lot of us to know what that really means or what it would look like in our lives.” pg 128

What works, what doesn’t work, and why?

“Creativity has become a broad, vague term, a kind of stand-in for universal good, even a synonym for happiness (or, as innovation, for profits). But making new, beautiful, useful things is as much about discord as it is about union.” pg 21

The path isn’t always smooth, but good partners shore each other up. They may be strong where the other is weak. They challenge each other to be better than they ever would have been by themselves.

“Highly creative people have high standards and distinct sensibilities; they see the world in an unusual way (or they wouldn’t be able to make something new out of the materials of that world). Their partners must be a match — and the discovery of a shared sensibility is itself often an impetus to share work.” pg 31

I learned a lot about the Beatles, scientists, dancers, artists, screen writers, authors and more in Powers of Two. This is a book about creativity, yes, but it also looks at relationships themselves. It takes apart power dynamics, personal satisfaction and creative instincts. It is more of a rumination on creative pairs than a scientific thesis.

Recommended for readers who enjoy quirky non-fiction books. You’ll probably learn something new if you pick this one up. I did.

Thanks for reading!

Life’s Too Short to Fold Fitted Sheets by Lisa Quinn

“Hello, my name is Lisa Quinn, and I am a recovering Martha Stewart junkie.” pg 7, ebook

Do you have a job, children, spouse, house, or none of those things and just want everything to look perfect all the time? Want to be the consummate host or hostess without working and stressing throughout the event? Are you wondering how they get it to look so perfect in the magazines?

Lisa Quinn, the author of this book, confesses to wanting it all. But she came to the realization that it is an impossible goal and she was losing her mind in the chase. This humorous self-help book is about embracing reality and understanding that it’s ok, really, to not be perfect.

“It’s my assertion that the real key to happiness is getting rid of your inner control freak, redefining what’s real and important in your life, and then lowering your standards for everything else.”

I think that’s solid advice. I, like many, used to demand more of myself than I could give in my housework, from my family, from everybody really. It made me a little bit crazy for a time. But then, I realized, it wasn’t worth it. The effort, the cost — both in time and emotions — and everything else, led to these moments that were forgettable once they were done.

I realized I would much rather dwell in the imperfect moment than forever be chasing the unattainable gem of a perfect moment. Because it never really comes, does it.

This book embraces the idea that no one is perfect. And it’s a lot kinder to realize that your life doesn’t have to look perfect to be incredibly enjoyable.

Quinn gives easy-to-follow tips on how to decorate, host parties, clean, cook and more. My favorite tip being to spray a good smelling cleaner near the door of your home before an event. You may not have hit every surface in the house but it will smell like you have. Genius really.

“House Keeping Myths Debunked… Myth #1: You must fold your fitted sheets. The real definition of insanity is folding a fitted sheet the same way over and over again and expecting it to result in anything other than a migraine and a huge turban. Quit stressing about it. Just wad it up the best you can, and shove it in the closet.pg 39, ebook

She keeps it real with the mega-popular topic of decluttering, pointing out that the easiest way to control the mess is to think about everything you bring into your home.

“Resist the temptation to buy little knickknacks, pillows, throws, and paintings just because you like them. That is not reason enough. Each item you bring into your home should be special. It should have a purpose and a specific place in your home.” pg 64, ebook

I also enjoyed her variations of recipes that can be done with a deli-cooked chicken. Talk about easy…

“Listen, if I’m able to convince just one other mom out there to take herself a little less seriously a little more often, then I’ve succeeded at what I set out to do.” pg 108, ebook

This book isn’t just for moms. It’s for everyone who needs to cut themselves some slack and just shove those dumb sheets in the closet. I won’t tell.

Thanks for reading!

Stepping Up: How Taking Responsibility Changes Everything by John Izzo

“You know people who accept responsibility — aren’t they great to be around?” vii, from the forward.

The focus of this book is a worthy one. The author, John Izzo, provides many real life examples of people stepping up and doing the right thing and how it has helped their lives and businesses.

Unfortunately, it just reads like one cliché after another and I had a difficult time connecting with it.

Stepping up is seeing a need and deciding YOU are the right person to do something about it.” pg x.

I do agree that all of our power lies in ourselves. Blame doesn’t fix problems. Waiting for someone else to do it doesn’t do the trick either.

“The consequence of having a seismic shift towards victim thinking means more of us feel that the future is not in our hands but in the hands of forces outside ourselves. And since internal locus of control is positively correlated with happiness, success and initiative while external locus of control is related to anxiety and depression, it’s pretty clear that most organizations and society as a whole would be better off if more of us believed we could change things.” pg 21

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What it comes down to is understanding that at the end of the day, the only person you can entirely control is yourself.

“Beginning where you are and doing what you can with your unique set of skills is critical.” pg 80

What are some of the methods Izzo suggests for “stepping up”? He counsels focusing on what matters, challenging your internal assumptions and find one thing, anything, that you can do immediately to address how you may have contributed to the problem.

“Think about this for a moment: everything that has EVER been accomplished began with someone taking a single step.” pg 71

It’s common sense stuff. Which is fine, but not exactly what I was expecting from this one. I suppose I’ll take responsibility for my internal assumptions about what I would learn from Stepping Up. It’s not YOU, book, it’s me.

“But here is the truth. There is a 100 percent guarantee that nothing will change if you don’t step up.” pg 33

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What is my solution to this problem? On to the next book, my friends.

“Once you step up, somehow that act of taking initiative drives you to find the resources you need inside and outside yourself.” pg 119

To the library! 🙂

Thanks for reading!

Wiser: Getting Beyond Groupthink to Make Groups Smarter by Cass R. Sunstein

Authors Cass Sunstein and Reid Hastie examine many of the problems that beset groups and how to best address them for optimal group performance.

Written in a style that is more academic than approachable, Wiser uses the findings of multiple researchers to come to its conclusions. This book may be useful to managers who are desiring to set up a group at their own place of employment and want to start on the best foot.

“Do groups usually correct individual mistakes? Our simple answer is that they do not. … We also ask a second question: Can groups correct individual mistakes? Our simple answer is that they can. We aim to explain how.” pg 2

I picked this book up because, frankly, I wanted to know why anybody would utilize groups in a work setting. Every one that I have ever sat on has been either a disaster or inefficient. I was hoping Wiser would help me see the appeal that group-thinking seems to have for some.

And it did. But it also opened up my eyes to the myriad reasons why my experiences had been so bad. I had just assumed groups didn’t work. As it turns out, things are more complicated than that.

“The basic lesson is that people pay a lot of attention to what other group members say and do — and that they do not end up converging on the truth. In fact, they often ignore their own beliefs and say that they believe what other people believe.” pg 28

There can also be problems with authority figures in a group setting: “If the group contains one or more people who are known to be authorities or who otherwise command a lot of respect, then other group members are likely to silence themselves out of deference to the perceived or real authority.” pg 35.

I’ve seen that happen multiple times. The whole purpose of the group is thrown off. It has often frustrated me, leading me to think we may as well have saved our meeting time and had the boss issue a directive.

Groups also have to keep in mind the idea of “cascades” or ideas taking a hold early in the process and then taking over the rest of the group’s time: “For their part, many groups end up with a feeling of inevitability, thinking that they were bound to converge on what ultimately became their shared view. Beware of that feeling too, because it is often an illusion. The group’s conclusion might well be an accident of who spoke first…” pg 60

Groups can polarize themselves, driving their members to extremes they wouldn’t otherwise reach without members that think like them. To combat this, leaders should make sure groups are diverse.

In a perfect world, groups are equivalent to their best members, aggregate all of the information each individual brings to the table, utilizes experts properly and creates an almost mystical “synergy” where, as the authors say, “the whole is more than the sum of its parts.”

The trick is getting the group to work like that. As I said, I’ve never seen it. This book brings me hope that perhaps one day I will.

The failures of groups often have disastrous consequences — not just for group members, but for all those who are affected by those failures. The good news is that decades of empirical work, alongside recent innovations, offer a toolbox of practical safeguards, correctives, and enhancements. With a few identifiable steps, groups can get a lot wiser.” pg 214

Thanks for reading!

The Help Desk Book Blog

Sharing reviews and deep thoughts about life.

Tag: Self Help

The 4-Hour Workweek by Timothy Ferriss

The Big Red Fez: How To Make Any Web Site Better by Seth Godin

Get Up!: The Dire Health Consequences of Sitting and What We Can Do About It by James A. Levine

Healthy Sleep by Andrew Weil, Rubin R. Naiman

The Four Sacred Secrets: For Love and Prosperity, A Guide to Living in a Beautiful State by Krishnaji, Preethaji

Powers of Two: Finding the Essence of Innovation in Creative Pairs by Joshua Wolf Shenk

Life’s Too Short to Fold Fitted Sheets by Lisa Quinn

Stepping Up: How Taking Responsibility Changes Everything by John Izzo

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