As my mentor pointed out to me a couple years ago, creativity is one of the most important skills to master and develop throughout your career. No matter what you’re doing, in your professional or personal life, creativity provides the answers and greases your wheels to whatever goal you desire.

inGenius is Tina Seelig’s offering to those interested in learning about creativity. She is a professor at Stanford University and these chapters are like talking points from her class.

Granted, some of these tips seem like common sense. But if that’s the case, then why aren’t we all creative geniuses who have solved all of our problems? In my mind, there’s plenty still to be learned from the topic or, if you’ve already heard it, reiterating the important points.

What is that saying… your thoughts become actions, become habits, become your life? Or some such. Well, it’s true.

“With enhanced creativity, instead of problems you see potential, instead of obstacles you see opportunities, and instead of challenges you see a chance to create breakthrough solutions.” pg 4

It’s more than a positive mind-set, it’s a way of viewing your reality. And, as Seelig points out in this book, your attitude at any given moment affects your creativity. You have to view any problem as solvable — you just haven’t found the solution yet.

Seelig says anyone can be creative: “There is a concrete set of methods and environmental factors that can be used to enhance your imagination, and by optimizing these variables your creativity naturally increases.” pg 9

I figure it’s a bit like exercise. Flex those creative muscles on a regular basis and they’ll get stronger.

Seelig brought my attention to the fact that our environment affects our creativity. She cites studies with the way classrooms are set up and how those changed the results of experiments. I had no idea.

She also reminded me that one does not have to re-invent the wheel to be creative: “Building upon existing ideas and inventions is another way to foster innovation.” pg 41

inGenius offers readers a clear path to creativity. Recommended for anybody who wants to up their creative game.

Thanks for reading!

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