Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries by Safi Bahcall

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries by Safi Bahcall

“New frontiers of the mind are before us, and if they are pioneered with the same vision, boldness, and drive with which we have waged this war we can create fuller and more fruitful employment and a fuller and more fruitful life.” — Franklin Delano Rooseveltpg 257

Safi Bahcall has applied a physics-based approach to understanding innovations and creativity in group settings. Through the careful study of a bunch of historical examples, he has discovered ways leaders can structure their businesses to best encourage the growth of “loonshots.”

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The author has defined a “loonshot” as “a neglected project, widely dismissed, its champion written off as unhinged.” It is through these, Bahcall believes, that world-changing ideas are produced that can be applied from arenas as diverse as business to war.

“The twisted paths leading to great discoveries are the rule rather than the exception. And so are their revisionist histories: victors don’t just write history; they rewrite history.” pg 56

He suggests these breakthroughs are generally created by large groups of people, rather than solitary geniuses. And he thinks that “applying the science of phase transitions to the behavior of teams, companies, or any group with a mission provides practical rules for nurturing loonshots faster and better.”pg 2

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For example: By examining Theodore Vail and the way he structured AT&T’s “fundamental research” department to Vannevar Bush’s non-military leadership for the Office for Scientific Research and Development for the military, Bahcall has come to some actionable conclusions.

He believes that, in a business, you need to separate the creative-types in the innovation departments from what he called the “soldiers” or people who run the rest of the business. Both are absolutely imperative to the success of the business, but if the two are working too closely together, “loonshots” can be strangled in their infancy.

The same risk of failure is faced by leaders who try to micromanage “loonshots”. Trust your people to do what they do best, whether that’s development or running the business, so that you don’t drive a business into the ground because you’re too attached to your own pet project.

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Bahcall reminds us that structure is important but culture is as well. He makes a biological comparison to drive the point home: “Both genes and lifestyle matter. And so with teams and groups: both structure and culture matter. The aim of this book is not to replace the idea that certain patterns of behavior are helpful (celebrating victories, for example) and others are less so (screaming), but to complement it.” pg 227

I can’t say I completely understand what a “phase transition” is but Bahcall’s storytelling manner of imparting information is easy to understand. His writing is reminiscent, in some ways, of The Black Swan: The Impact of the Highly Improbable but with more emphasis on structure and culture instead of probability.

Readers who enjoyed one book, may like the other. Recommended for readers seeking more information about how to help businesses succeed, innovate and thrive.

Thanks for reading!

Powers of Two: Finding the Essence of Innovation in Creative Pairs by Joshua Wolf Shenk

Powers of Two: Finding the Essence of Innovation in Creative Pairs by Joshua Wolf Shenk

Joshua Wolf Shenk examines creatives pairs throughout history in an effort to see why and how they work, and also why they end.

“The dyad is also the most fluid and flexible of relationships. Two people can basically make their own society on the go. When even one more person is added to the mix, the situation becomes more stable, but this stability may stifle creativity, as roles and power positions harden.” Introduction, pg xxii

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Shenk believes pairs move through six stages: Meeting, confluence, dialetics, distance, the infinite game and interruption. The stages show the development of the relationship, assumption of roles and eventual fall out of creative pairings.

“This book is written in the faith, underscored by experience, that more is possible — more intimacy, more creativity, more knowledge about this primary truth: that we make our best work, and live our best lives, by charging into the vast space between ourselves and others.” Introduction, pg xxv

I picked up this book because I’m involved in a creative partnership with my spouse (The History Guy, YouTube channel) and I was curious to see how other pairings have worked in the past. It was interesting to see how similarly we function when compared to other creative partners. I mean, everyone is different, but there are patterns that can be observed if you look closely.

“The irony is that, while our eyes naturally follow the star, a pair’s center of gravity is often with the one we see less.” pg 66

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Shenk’s chapters were interesting not only in their obscure history about some of the most famous partners in history, but also their implications for people who are looking to share their creative endeavors, and lives, with others.

“High-functioning couples commonly say that one key to a good relationship is giving each other plenty of space. But a big reason there are so many dysfunctional couples, romantic and creative, is that it’s hard for a lot of us to know what that really means or what it would look like in our lives.” pg 128

What works, what doesn’t work, and why?

“Creativity has become a broad, vague term, a kind of stand-in for universal good, even a synonym for happiness (or, as innovation, for profits). But making new, beautiful, useful things is as much about discord as it is about union.” pg 21

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The path isn’t always smooth, but good partners shore each other up. They may be strong where the other is weak. They challenge each other to be better than they ever would have been by themselves.

“Highly creative people have high standards and distinct sensibilities; they see the world in an unusual way (or they wouldn’t be able to make something new out of the materials of that world). Their partners must be a match — and the discovery of a shared sensibility is itself often an impetus to share work.” pg 31

I learned a lot about the Beatles, scientists, dancers, artists, screen writers, authors and more in Powers of Two. This is a book about creativity, yes, but it also looks at relationships themselves. It takes apart power dynamics, personal satisfaction and creative instincts. It is more of a rumination on creative pairs than a scientific thesis.

Recommended for readers who enjoy quirky non-fiction books. You’ll probably learn something new if you pick this one up. I did.

Thanks for reading!