Linchpin: Are You Indispensable? by Seth Godin

Linchpin: Are You Indispensable? by Seth Godin
linchpin

Seth Godin draws on his experiences in business and life to convince the reader to be a linchpin rather than a cog in the machine of work.

He says it better than I did: “This book is about love and art and change and fear. It’s about overcoming a multigenerational conspiracy designed to sap your creativity and restlessness. It’s about leading and making a difference and it’s about succeeding.” pg 2

You have our attention, Godin. What do we do?

Through a series of blog-like sections, Godin explains that there is no road map or simple answer. “Our world no longer fairly compensates people who are cogs in a giant machine. … Leaders don’t get a map or a set of rules. Living life without a map requires a different attitude. It requires you to be a linchpin.” pg 19

Essentially, you have to embrace the uniqueness and drive that is inside of you. You have to create a platform of work rather than a resume. You have to decide to discard mediocrity.

“The very system that produced standardized tests and the command-and-control model that chokes us also invented the resume. … Great jobs, world-class jobs, jobs people kill for- these jobs don’t get filled by people e-mailing in resumes.” pg 72

That’s so outside the usual paradigm of work, for most of us, that it can sound scary.

Photo by Andrea Piacquadio on Pexels.com

“Often, when people hear about my radical ideas for how you should train for a career, as well as the best way to present yourself, they object. They point out that not fitting in is certainly going to be an ineffective way of getting one of these average jobs. … If you need to conceal your true nature to get in the door, understand that you’ll probably have to conceal your true nature to keep that job. … The linchpin says, “I don’t want a job that a non-linchpin could get.” pgs 78-79

It seems like he’s asking a lot, but the alternative is to give up and conform. Godin says that this mindset isn’t impossible: “My fundamental argument here is simple: In everything you do, it’s possible to be an artist, at least a little bit.” pg 94. We can do that, right?

I didn’t agree with everything in Linchpin. I thought that Godin was far too hard on journalists… it is easy to look at an industry, or any situation really, from the outside and criticize the people in the thick of it.

News agencies know that they have to embrace the future or die. Just how to do that is up for grabs and adding Godin’s toolbox of how to excel at work couldn’t hurt. I don’t think that reinvention or evolution is an impossible task. It’s just tricky because, as Godin noted, “there is no roadmap.”

Recommended for people who may be bored with where they are and can see a glimmer of where they want to be- but aren’t sure how to get there. Also recommended for those who work in the newspaper business because we clearly need more linchpins.