Powers of Two: Finding the Essence of Innovation in Creative Pairs by Joshua Wolf Shenk

Powers of Two: Finding the Essence of Innovation in Creative Pairs by Joshua Wolf Shenk

Joshua Wolf Shenk examines creatives pairs throughout history in an effort to see why and how they work, and also why they end.

“The dyad is also the most fluid and flexible of relationships. Two people can basically make their own society on the go. When even one more person is added to the mix, the situation becomes more stable, but this stability may stifle creativity, as roles and power positions harden.” Introduction, pg xxii

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Shenk believes pairs move through six stages: Meeting, confluence, dialetics, distance, the infinite game and interruption. The stages show the development of the relationship, assumption of roles and eventual fall out of creative pairings.

“This book is written in the faith, underscored by experience, that more is possible — more intimacy, more creativity, more knowledge about this primary truth: that we make our best work, and live our best lives, by charging into the vast space between ourselves and others.” Introduction, pg xxv

I picked up this book because I’m involved in a creative partnership with my spouse (The History Guy, YouTube channel) and I was curious to see how other pairings have worked in the past. It was interesting to see how similarly we function when compared to other creative partners. I mean, everyone is different, but there are patterns that can be observed if you look closely.

“The irony is that, while our eyes naturally follow the star, a pair’s center of gravity is often with the one we see less.” pg 66

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Shenk’s chapters were interesting not only in their obscure history about some of the most famous partners in history, but also their implications for people who are looking to share their creative endeavors, and lives, with others.

“High-functioning couples commonly say that one key to a good relationship is giving each other plenty of space. But a big reason there are so many dysfunctional couples, romantic and creative, is that it’s hard for a lot of us to know what that really means or what it would look like in our lives.” pg 128

What works, what doesn’t work, and why?

“Creativity has become a broad, vague term, a kind of stand-in for universal good, even a synonym for happiness (or, as innovation, for profits). But making new, beautiful, useful things is as much about discord as it is about union.” pg 21

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The path isn’t always smooth, but good partners shore each other up. They may be strong where the other is weak. They challenge each other to be better than they ever would have been by themselves.

“Highly creative people have high standards and distinct sensibilities; they see the world in an unusual way (or they wouldn’t be able to make something new out of the materials of that world). Their partners must be a match — and the discovery of a shared sensibility is itself often an impetus to share work.” pg 31

I learned a lot about the Beatles, scientists, dancers, artists, screen writers, authors and more in Powers of Two. This is a book about creativity, yes, but it also looks at relationships themselves. It takes apart power dynamics, personal satisfaction and creative instincts. It is more of a rumination on creative pairs than a scientific thesis.

Recommended for readers who enjoy quirky non-fiction books. You’ll probably learn something new if you pick this one up. I did.

Thanks for reading!

inGenius: A Crash Course on Creativity by Tina Seelig

inGenius: A Crash Course on Creativity by Tina Seelig

As my mentor pointed out to me a couple years ago, creativity is one of the most important skills to master and develop throughout your career. No matter what you’re doing, in your professional or personal life, creativity provides the answers and greases your wheels to whatever goal you desire.

inGenius is Tina Seelig’s offering to those interested in learning about creativity. She is a professor at Stanford University and these chapters are like talking points from her class.

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Granted, some of these tips seem like common sense. But if that’s the case, then why aren’t we all creative geniuses who have solved all of our problems? In my mind, there’s plenty still to be learned from the topic or, if you’ve already heard it, reiterating the important points.

What is that saying… your thoughts become actions, become habits, become your life? Or some such. Well, it’s true.

“With enhanced creativity, instead of problems you see potential, instead of obstacles you see opportunities, and instead of challenges you see a chance to create breakthrough solutions.” pg 4

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It’s more than a positive mind-set, it’s a way of viewing your reality. And, as Seelig points out in this book, your attitude at any given moment affects your creativity. You have to view any problem as solvable — you just haven’t found the solution yet.

Seelig says anyone can be creative: “There is a concrete set of methods and environmental factors that can be used to enhance your imagination, and by optimizing these variables your creativity naturally increases.” pg 9

I figure it’s a bit like exercise. Flex those creative muscles on a regular basis and they’ll get stronger.

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Seelig brought my attention to the fact that our environment affects our creativity. She cites studies with the way classrooms are set up and how those changed the results of experiments. I had no idea.

She also reminded me that one does not have to re-invent the wheel to be creative: “Building upon existing ideas and inventions is another way to foster innovation.” pg 41

inGenius offers readers a clear path to creativity. Recommended for anybody who wants to up their creative game.

Thanks for reading!

Linchpin: Are You Indispensable? by Seth Godin

Linchpin: Are You Indispensable? by Seth Godin
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Seth Godin draws on his experiences in business and life to convince the reader to be a linchpin rather than a cog in the machine of work.

He says it better than I did: “This book is about love and art and change and fear. It’s about overcoming a multigenerational conspiracy designed to sap your creativity and restlessness. It’s about leading and making a difference and it’s about succeeding.” pg 2

You have our attention, Godin. What do we do?

Through a series of blog-like sections, Godin explains that there is no road map or simple answer. “Our world no longer fairly compensates people who are cogs in a giant machine. … Leaders don’t get a map or a set of rules. Living life without a map requires a different attitude. It requires you to be a linchpin.” pg 19

Essentially, you have to embrace the uniqueness and drive that is inside of you. You have to create a platform of work rather than a resume. You have to decide to discard mediocrity.

“The very system that produced standardized tests and the command-and-control model that chokes us also invented the resume. … Great jobs, world-class jobs, jobs people kill for- these jobs don’t get filled by people e-mailing in resumes.” pg 72

That’s so outside the usual paradigm of work, for most of us, that it can sound scary.

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“Often, when people hear about my radical ideas for how you should train for a career, as well as the best way to present yourself, they object. They point out that not fitting in is certainly going to be an ineffective way of getting one of these average jobs. … If you need to conceal your true nature to get in the door, understand that you’ll probably have to conceal your true nature to keep that job. … The linchpin says, “I don’t want a job that a non-linchpin could get.” pgs 78-79

It seems like he’s asking a lot, but the alternative is to give up and conform. Godin says that this mindset isn’t impossible: “My fundamental argument here is simple: In everything you do, it’s possible to be an artist, at least a little bit.” pg 94. We can do that, right?

I didn’t agree with everything in Linchpin. I thought that Godin was far too hard on journalists… it is easy to look at an industry, or any situation really, from the outside and criticize the people in the thick of it.

News agencies know that they have to embrace the future or die. Just how to do that is up for grabs and adding Godin’s toolbox of how to excel at work couldn’t hurt. I don’t think that reinvention or evolution is an impossible task. It’s just tricky because, as Godin noted, “there is no roadmap.”

Recommended for people who may be bored with where they are and can see a glimmer of where they want to be- but aren’t sure how to get there. Also recommended for those who work in the newspaper business because we clearly need more linchpins.

Creativity: The Perfect Crime by Philippe Petit

Creativity: The Perfect Crime by Philippe Petit

In Creativity, Philippe invites the reader into his mind and attempts to dissect his creative process. For this to make any sense, you sort of have to let go of reality as you know it and step into his pipe dream world for the duration of the read.

Sometimes I was able to do this and followed his twisting train of thought to some fascinating conclusions, but other times I couldn’t. So, if you pick this one up, prepare yourself. It’s not for everyone.

I marked a couple of his ideas that resonated with me:“If you are an artist, you want to create a giant wall around yourself and, inside that wall, to follow your honesty and your intuition. What the audience will see is a man or woman who is a prisoner of his or her passion, and that is the most inspiring performance in the world.” pg 16 “To be a prisoner of passion”- I’ve never heard an artist described that way before.

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In pages 20 to 26, Philippe essentially describes his brainstorming process as a paper version of Pinterest (my comparison, not his). He takes all of these words and pictures and files them according to some associations that his mind makes, then reassembles the results into art… somehow.

Read these pages if you want to explore how difficult it is for a creative type to write down his process in a manner that makes sense to anyone other than him or herself. It’s interesting but baffling.

“Another theory of mine: turning in circles and getting lost is important! You find yourself when you get lost.” pg 28 I embrace that theory as well.

“Go to school if you want to learn. Go to life if you want to feel.” pg 85 Loved that.

“Use your creative paranoia to be on the lookout for negativity; observe with a positive spirit: “What a beautiful disaster!” uttered the French architect Le Corbusier when he visited Manhattan for the first time.” pg 100

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“Even if you are not a performer, even if you don’t have an act, do not think that you have nothing to rehearse! The art of living makes a performing artist out of you.” pg 122 We are all creators, painting our lives in wide strokes around us, even those of us who can’t draw a stick figure or walk on a rope between skyscrapers.

“Look in the mirror of fear and focus beyond it. What appears in the background is your path, awaiting.” pg 149 Something to keep in mind when life’s anxieties and impossibilities assail you.

Creativity: The Perfect Crime is one of a kind but if you liked it, I’d recommend reading PostSecret: Extraordinary Confessions from Ordinary Lives by Frank Warren (hundreds of people around the country decorate plain postcards with a secret that they’ve never revealed to another person- it shows the heights and depths of creativity and artistic catharsis) or How to Fly a Horse: The Secret History of Creation, Invention, and Discovery by Kevin Ashton (a more logical than emotional book about the creative process, how it works, and how everybody can create).

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Speaking of Philippe Petit, did anybody else watch The Walk with Joseph Gordon-Levitt which was about his famous tight rope walk between the Twin Towers? 

If you read this book first, it makes so much more sense.

Thanks for reading!

Unmistakable: Why Only is Better than Best by Srinivas Rao

Unmistakable: Why Only is Better than Best by Srinivas Rao
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A call-to-action for artists and business people of all types to create the work that only they can create which makes them irreplaceable and also Unmistakable.

“When you’re the only person who could have created a work of art, the competition and standard metrics by which things are measured become irrelevant because nothing can replace you. The factors that distinguish you are so personal that nobody can replicate them.” pg 2.

That makes sense to me. You’re essentially writing the book so no one can tell you how it’s supposed to go.

The theory of becoming Unmistakable is fairly simple but the journey to that place is not. There are no maps to this realm because it is different for everyone and the paths to that place vary as widely as the talents that people bring with them.

As Srinivas reminds us: “Unmistakable work is a process of self-discovery. We start our ride not knowing what it is that makes us unmistakable, and a thread reveals itself through the creation of a body of work. Dots connect, patterns emerge, and our unmistakable gift is revealed. Time is the critical ingredient required for this to take place, hence the role of longevity and commitment in the quest to become unmistakable.” pgs 56-57

So, you can’t give up. Create and fail and try again. That is as hard and as easy as it is.

“…creating unmistakable work might be one of the hardest things to do: you have to look into the depths of who you are, explore what matters to you, and infuse that into every element of your work until it can’t possibly be mistaken for something anybody could have done but you.” pg 68.

The messages contained within Unmistakable become repetitive after a few chapters, but Srinivas threads some of the stories and artists from his podcast to break up the material as well as his personal testimony.

Unmistakable encourages creation even in areas that you may have no prior experience: “Lack of formal instruction might keep us from attempting some sort of creative pursuit or starting anything in which we don’t have experience. … When we lack experience, we also have the advantage of lacking preconceived notions of what’s possible.” pg 113.

And, you don’t know what you’re capable of until you get started. So, what are we waiting for!

As Srinivas writes from an interview with Seth Godin: “The enemy of creativity is fear; that seems pretty clear. The enemy of fear is creativity; that doesn’t seem that obvious.” The antidote to our fear is to put our heads down, do our work, and make something each day.”pg 189.

Let’s all become Unmistakable.

Some further reading: Creativity: The Perfect Crime, Do the Work, and How to Fly a Horse: The Secret History of Creation, Invention, and Discovery.

Thanks for reading!