The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs

For The Creator’s Code, Amy Wilkinson interviewed over 200 wildly successful entrepreneurs and narrowed down the skills that they used to create their businesses to an “essential” six.

These essentials are the keys to the “creator’s code,” she writes.

My favorite chapter from The Creator’s Code is Chapter 5: Network Minds- Solve Problems Collectively. We’ve recently instituted some collaborative projects where I work and I’m excited to see this creative skill in action.

Also, I enjoyed the portion of the book where Wilkerson explored businesses trying to integrate computer games into the work day in order to encourage co-workers to help each other as well as to instill a sense of play into the creation process.

I wish that my library management system could be tweaked to do something like that. Imagine how fun that would be! Playing computer games in order to boost productivity.

In some ways, this book reminded me of Napoleon Hill‘s Think and Grow Rich. He also interviewed hundreds of wealthy people to understand their mind set. However, unlike the New Age, positive thinking slant of Hill’s work, Wilkinson relies on scientific studies as well as real world results.

Of the two approaches, I personally favor Napoleon Hill’s, but readers of a more scientific mind-set might enjoy this book more.

While we’re on the subject of read-alikes, I also read [book:How to Fly a Horse: The Secret History of Creation, Invention, and Discovery|20342540] by Kevin Ashton and it shared some of the stories from The Creator’s Code.

It felt slightly repetitive because of this. Otherwise, I may have given The Creator’s Code five stars instead of four. It felt like I was covering the same material. Despite this bookish deja vu, The Creator’s Code is very well researched.

So, if you’ve already read the other book, don’t be hesitant to pick this one up too. It was just not ground-breaking reading for me- my reviewer’s bias, I suppose.

There are some differences between the two works: How to Fly a Horse focuses on the history of the creative process and uses that knowledge to encourage the average Joe to be creative today.

The Creator’s Code has distilled the essential nature of creation and lists guidelines that can be used for success in business, art, science, whatever.

Though both encourage creation, Wilkinson gives actionable steps to take at the individual level whereas Ashton focuses more on the big picture.

If you enjoyed The Creator’s Code, I highly recommend How to Fly a Horse by Kevin Ashton and Think and Grow Rich by Napoleon Hill. Both of these works share the themes of success in business through creativity exploration.

I received a free copy of this book through Goodreads First Reads. FTC guidelines: check! And thank you for reading!

Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg

Sheryl Sandberg stresses the need for collaborative approaches and teamwork because both strategies lead to greater success and gender equality in business. She then takes that idea a step further and ventures to say that if this collaborative model could be applied both on the job, in relationships, and at home that this could change the world.

It probably could. I’m certainly willing to give it a try.

The part of Lean In that I was most receptive to was the discussion about the Queen Bee syndrome of females in upper management and how, sometimes, women keep other women down because of the attitude that “there can only be one”.

Probably because of my background, I’ve always approached friendships with other women with the mind set of a “world family” and do my best to help others with their needs in whatever capacity I can. I have rarely found a friend or business associate who responds with the same level of support. I suspect that this tendency in life to look out for number one is caused by the lack of unconditional love that a supportive family unit provides first developmentally as a child and then into adulthood.

It is no wonder that women, if made to feel inferior to other family members at home, react in an aggressive way when “competing” with other females on the job rather than reaching out a hand in welcome.

Photo by Tima Miroshnichenko on Pexels.com

I was fortunate to grow up in an all female household (plus Dad) so gender equality wasn’t an issue that I ever had to consider until I had a child of my own and had to make decisions about work and childcare. My sisters and I weren’t compared to brothers or ever told that we couldn’t have something that we wanted or be successful simply because we were female.

In fact, my mother’s father was on the forefront of the integration of females into the Air Force. He gave his daughter a male name (Allyn) because his thinking was that gender equality was going to shift to a more equal stance during her lifetime. But, it was going to take some time for attitudes to change. In the meantime, he wanted her resume and career to be judged and advanced on its merits, which, he figured, would be smoother and avoid all the pitfalls of sexism if recruiters thought she was a man.

Photo by Maryia Plashchynskaya on Pexels.com

Clever Grandpa and hooray for me that my mother had a positive, feminist role model for a father.

I’m also lucky in that, because of my many female siblings, I have a ready-made “sisterhood” of support. Many of the issues that Sandberg discusses in Lean In, I’ve encountered, but I was lucky enough to have solutions for in the embodiment of my family. I know that not everyone has that type of support in their career and personal life, and I fully appreciate that I’m spoiled in my lifestyle.

If you enjoyed Lean In, I’d suggest Spinster: Making a Life of One’s Own (a discussion of feminist issues in relationships and marriage) and Artemis: The Indomitable Spirit in Everywoman (a feminist dissection of a few mythological archetypes to empower women through the exploration of the subconscious mind).

Thanks for reading!

Less Doing, More Living: Make Everything in Life Easier by Ari Meisel

“The idea of Less Doing is to reclaim your time and- more important- your mind, so you can do the things you want to do.” pg xv

Ari Meisel, a self-professed “achievement architect”, outlines ways to streamline your chores, finances, and more in order to free up time for the activities, and people, that are most important to you.

“I don’t want you to run errands, ever ever ever again. They’re not efficient, and there’s no way to make them efficient.” pg 69

Many of his suggestions are common now, like setting up an automatic delivery from Amazon for your regularly needed household items like toilet paper and paper towels. But when I considered that this book was published in 2014, then it seemed like a stroke of genius.

However, that won’t necessarily be useful to readers who are looking for more updated suggestions to make their lives that much more efficient- except for a few of his timeless strategies. For example, measure and monitor how much time it takes you to do things so then you can figure out where your time is going to.

Not rocket science, but helpful.

The one suggestion of his that I found most intriguing was his idea of creating an ‘external brain’. Basically, you write notes, diary entries, clip electronic articles and organize it in a program (he likes Evernote) so that you can access it again quickly if you would like.

“… you can create an ‘external brain’ that stores everything reliably, offers instant access, and frees your mind for more interesting work.” pg 18

I thought this approach could be very helpful for someone like me who reads and researches different topics all the time, for the fun of it, but also for professional content creators who are looking for their next blog post or YouTube video, etc.

How much easier would it be to be able to access all of your previous research rather than having to start over from scratch each time?

On the other hand, there is a massive amount of time required to both create this external brain and keep it updated. I suppose the investment only makes sense depending on what you’re eventually going to use the database for.

Recommended with reservations for readers who are looking for ways to streamline their lives.

Thanks for reading!

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller

“Anyone who dreams of an uncommon life eventually discovers there is no choice but to seek an uncommon approach to living it.” pg 73, ebook

The One Thing contains simple, ridiculously obvious advice- find your passion, make time for it and live it. But, if it’s really that easy, then why aren’t more of us doing it?

“Where I’d had huge success, I had narrowed my concentration to one thing, and where my success varied, my focus had too.” pg 8, ebook

This book has helped me to adjust my focus so that I spend more of my time on what I love, writing. That being said, there are still chores that must be done, a family business to tend to, a child to raise and numerous other responsibilities that chip away at time that I can give to my one thing.

And, as author Gary Keller points out, this isn’t a big deal. Everybody has their big ONE THING but smaller one things in other areas of their lives. You can use the same focusing principles on each to improve your life in each sphere.

What’s the one thing you can do to improve your family life? Health? Diet? etc., etc.

This book also taught me that a majority of my output comes from a very small percentage of my actions, something that I had never considered before. Like I said, obvious in hindsight now that I know it, but it wasn’t something I instinctively knew.

“Happiness happens on the way to fulfillment.” pg 98, ebook

I read tons of non-fiction and self help titles. Have they all improved my life? No. Do I always learn something from them? Generally.

For me, the fun is in the search.

Read The One Thing if you want to learn some methods to narrow your focus and advance what is most important to you in your life. If you already know how to do that, this isn’t the title for you.

Thanks for reading!

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

The Power of Habit examines behaviors you may not even know you have and hands you the tools to make lasting change at home, at work and in your community… if you want it.

“Each chapter revolves around a central argument: Habits can be changed, if we understand how they work.” prologue xvii

First, author Charles Duhigg goes into what makes a habit at the biological level.

“Habits, scientists say, emerge because the brain is constantly looking for ways to save effort. Left to its own devices, the brain will try to make almost any routine into a habit, because habits allow our minds to ramp down more often.” pgs 17-18

Duhigg describes how the brain creates a “habit loop” through cues, routines and rewards. These three elements feed on themselves until an ingrained habit is made. And, once it is there, it takes very little to upkeep.

That’s good news and bad news, because it works the same way for healthy and unhealthy habits.

“But the reason the discovery of the habit loop is so important is that it reveals a basic truth: When a habit emerges, the brain stops fully participating in decision making.” pg 20

The “golden rule” for changing a habit, Duhigg says, is to keep the same cues and rewards, but change the routine that leads to them. It sounds simple, but everyone is different with different motivations. So, it takes a bit of self awareness to discover what those unique cues and rewards are for you. But, once you know your triggers and motivations, that’s when the fun begins of crafting a new routine.

I found this book to be absolutely fascinating. It’s also making me question the habits I’ve picked up in my own life. Am I certain that they are ones I want to continue? I can think of a few that could use a bit of tweaking. And now I know how.

Photo by Petar Staru010deviu0107 on Pexels.com

“This is the real power of habit: the insight that your habits are what you choose them to be.” pg 271

Let’s cultivate the good ones then.

Thanks for reading!

Die Empty: Unleash Your Best Work Every Day by Todd Henry

Your days are finite. One day, they will run out. As a friend of mine likes to say, “You know, the death rate is hovering right around one hundred percent.” pg 3

Todd Henry has given the world a call-to-action with Die Empty. The book is one big reminder that one day you (yes, you!) will die and he imparts some useful tools to help you discover what you’re meant to do and then to do it to the best of your ability.

“If there is one overriding goal of this book it is this: to bring a new found clarity and sense of urgency to how you approach your work on a daily basis, and over your lifetime.” pgs 5-6

Henry is into catchy acronyms and veers very close to empty motivational jargon. But, I feel, he pulls himself back in time.

“No one charts a course for mediocrity, yet it’s still a destination of choice. It’s chosen in small ways over time, and those tiny, seemingly inconsequential decisions accumulate until they result in a state of crisis. pg 35

I learned a great deal from his abc’s of mediocrity that include “comfort zone” as the letter C. If I am guilty of anything, it is finding my comfort zone boundaries and then staying carefully inside of them. Henry believes you do the world a disservice when you don’t push yourself. Who knows how much you can do if you don’t try?

“Growth is about daily, measured, and disciplined action. It’s about embracing purposeful skill development and pursuing new opportunities that stretch you a step beyond your comfort zone, even when it means venturing boldly into the unknown.” pg 89

You escape your comfort zone, Henry says, by creating goals in steps, sprints and stretches. Steps are goals that can be accomplished in one day. Sprints are completed in one or two weeks. Stretches are a big goal that takes longer than that.

Throughout much of the book, the lesson seems to be act, observe, and act again. It touches on everything from fear of failure and delusions to inflated egos and effective communication. Die Empty could be described as a one-stop-shop for almost anything that holds you back from “unleashing your best work every day”.

Henry even addresses the fact that no self help book is the complete answer for anyone. The final ingredient in any lasting change or improvement in your life is you.

You can have the map, and there can be gas in the tank, but unless you’re willing to fire up the engine and put your foot on the gas, you’ll never get anywhere. Intention and theory don’t change the world; decisive action does.” pg 201

Recommended for readers who are unwilling to settle for less than their very best work every day.

Thanks for reading!

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries by Safi Bahcall

“New frontiers of the mind are before us, and if they are pioneered with the same vision, boldness, and drive with which we have waged this war we can create fuller and more fruitful employment and a fuller and more fruitful life.” — Franklin Delano Rooseveltpg 257

Safi Bahcall has applied a physics-based approach to understanding innovations and creativity in group settings. Through the careful study of a bunch of historical examples, he has discovered ways leaders can structure their businesses to best encourage the growth of “loonshots.”

The author has defined a “loonshot” as “a neglected project, widely dismissed, its champion written off as unhinged.” It is through these, Bahcall believes, that world-changing ideas are produced that can be applied from arenas as diverse as business to war.

“The twisted paths leading to great discoveries are the rule rather than the exception. And so are their revisionist histories: victors don’t just write history; they rewrite history.” pg 56

He suggests these breakthroughs are generally created by large groups of people, rather than solitary geniuses. And he thinks that “applying the science of phase transitions to the behavior of teams, companies, or any group with a mission provides practical rules for nurturing loonshots faster and better.”pg 2

Photo by Andrea Piacquadio on Pexels.com

For example: By examining Theodore Vail and the way he structured AT&T’s “fundamental research” department to Vannevar Bush’s non-military leadership for the Office for Scientific Research and Development for the military, Bahcall has come to some actionable conclusions.

He believes that, in a business, you need to separate the creative-types in the innovation departments from what he called the “soldiers” or people who run the rest of the business. Both are absolutely imperative to the success of the business, but if the two are working too closely together, “loonshots” can be strangled in their infancy.

The same risk of failure is faced by leaders who try to micromanage “loonshots”. Trust your people to do what they do best, whether that’s development or running the business, so that you don’t drive a business into the ground because you’re too attached to your own pet project.

Bahcall reminds us that structure is important but culture is as well. He makes a biological comparison to drive the point home: “Both genes and lifestyle matter. And so with teams and groups: both structure and culture matter. The aim of this book is not to replace the idea that certain patterns of behavior are helpful (celebrating victories, for example) and others are less so (screaming), but to complement it.” pg 227

I can’t say I completely understand what a “phase transition” is but Bahcall’s storytelling manner of imparting information is easy to understand. His writing is reminiscent, in some ways, of The Black Swan: The Impact of the Highly Improbable but with more emphasis on structure and culture instead of probability.

Readers who enjoyed one book, may like the other. Recommended for readers seeking more information about how to help businesses succeed, innovate and thrive.

Thanks for reading!

The 4-Hour Workweek by Timothy Ferriss

“I’ve spent the last three years traveling among those who live in worlds currently beyond your imagination. Rather than hating reality, I’ll show you how to bend it to your will. It’s easier than it sounds.”

Photo by Ronu00ea Ferreira on Pexels.com

Timothy Ferriss promises the stars in the sky in his new-classic business/self help book, The 4-Hour Workweek. Though he gives some good productivity tips, he fails to provide a true road map to freeing yourself from the 9-to-5 grind. Partially, this is because there is no real road map to doing this.

But he does detail how he found his way into a life of his dreams. Readers can take whatever lessons and information from that as they will.

After Ferriss relates a timeline of his life story, he begins by detailing his “DEAL” plan to a four hour work week which consists of “definition, elimination, automation and liberation”. Each step of this process, he says, helps guide the reader to a new world of free time. Though, he admits, traditional bosses may have serious problems with your new program and, perhaps, you should go more “DELA”. Yes, understatement.

“Resolve now to test the concepts as an exercise in lateral thinking. If you try it, you’ll see just how deep the rabbit hole goes, and you won’t ever go back.”

He examines the concepts of “busy work” and suggests boiling your workload down to the most important tasks you complete. Then, just do those as fast as possible. Don’t allow yourself to be derailed by the internet or chatty coworkers. (Not a friendly method, but Ferriss seems to have his eyes on the prize rather than concerning himself with making friends.)

Out of everything he suggests in the first part of this book, I was most taken with the idea of only checking your email once a day or week. There is a definite time-suck there that maybe I have been blinding myself to.

After that, Ferriss enters more conceptual territory with an idea about creating a business for yourself that essentially runs itself or can be run by someone else, cheaply. For example, a website that sells something awesome. But, what exactly that something or muse is, that’s for you, the reader, to discover on your own.

It reminded me of Godin’s Purple Cow: Transform Your Business by Being Remarkable. You know an awesome product or “purple cow” when you see it, but how exactly to make one isn’t a clear thing. Interesting idea, but necessarily helpful for those looking for actionable items to improve their work life.

The most useful part of the book, in my opinion, is his encouragement to create a dream plan by “dreamlining”. Write down what you want to do. Create a timeline. Crunch the numbers. It may cost less than you thought and, with it on paper, it takes on a bit of reality already. If you don’t get started, how do you know what you might accomplish.

“It’s lonely at the top. Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for the mediocre. The level of competition is thus fiercest for ‘realistic’ goals, paradoxically making them the most time-and energy-consuming. It is easier to raise $1,000,000 than it is $100,000.”

Ferriss’ tone in this book has been criticized by readers and I see what they mean. Some of his ideas are alienating. Sometimes he seems to say: I’ve done this-this-this and this, and it’s so easy that if you can’t figure it out too, especially with the book I’ve put in your hands, then you must be either complacent or dumb.

But I took this book to be written by someone who dared, a nod to Brené Brown, greatly. Ferriss believed his life could be something other than a slog and yours could too. He’s written down some tips to help you along the way that he discovered through real life trial and error. Read it or not. He’ll be over there, living the life of his dreams.

Recommended, with reservations, to folks interested in life-hacking their work/life balance. I think we can achieve whatever dreams we set our minds to while still being friendly.

Thanks for reading!

The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb

Nassim Nicholas Taleb discusses “black swans”, unexpected and life-changing events, and how life is far more uncertain than most believe it to be. He also examines, in-depth, how we fool ourselves into believing reality is otherwise by various means like confirmation bias (we look for evidence to support our existing beliefs) and narrative fallacies (the tendency to describe existence using linear stories when reality is far more complicated).

Mix in a heaping dose of storytelling and autobiographical information and you get The Black Swan.

“This combination of low predictability and large impact makes the Black Swan a great puzzle; but that is not yet the core concern of this book. Add to this phenomenon the fact that we tend to act as if it does not exist!” Prologue xxii

This is a dense read, full of philosophical references and terminology. Basically, beyond black swans having a larger impact on reality than we realize they do, this book can be simplified way down to “beware of because” and “know what you don’t know”.

“Beware of because” because (tee-hee) reality is far more random than most believe it to be. And we suck at predicting the future, for a variety of reasons, but partially because it is impossible to project future events from historical ones.

“Note here that I am not saying causes do not exist; do not use this argument to avoid trying to learn from history. All I am saying is that is it not so simple; be suspicious of the “because” and handle it with care — particularly in situations where you suspect silent evidence.” pgs 120-121

Photo by Karolina Grabowska on Pexels.com

“Silent evidence” is the information not readily apparent for whatever reason. Taleb gives an illustrative example of silent evidence from ancient history of a philosopher being presented an argument that a group of sailors survived a shipwreck because they prayed. The philosopher wonders how many of the sailors who drowned were also praying. The drowned sailors, you see, are the silent evidence.

Biologically, Taleb says, human beings are not set up to be deep thinkers and are fooled by a variety of logical fallacies. This is only a problem because, as time goes on, humanity has less running away to do from things trying to eat us and more dealing with the complexities of modern existence.

But by remembering “to know what we don’t know” and understanding some of the limitations built into our brains by memory and logical fallacies, we can be prepared to make better decisions than before. Or, at least, we’ll have a better grasp on how risky and unknown life is.

Photo by Marlene Leppu00e4nen on Pexels.com

Anyway, this book certainly gave me a lot to think about. The part that struck me the most is when Taleb applies his black swan idea to careers and how this uncertainty applies particularly to authors and artists. For every J.K. Rowling, there will be thousands of writers who never make that break through. I started wondering how many extraordinary books I will never get to read because of this phenomena.

The author’s tone throughout the book, slightly irreverent, didn’t annoy me as much as it seems to have bothered other readers. I enjoyed learning a new way to look at reality, but, as I mentioned before, this is a dense read and I wouldn’t consider it “fun” reading either.

It may appeal most to philosophers and anyone who wants to consider new ways to view reality.

Thanks for reading!

The Help Desk Book Blog

Sharing reviews and deep thoughts about life.

Tag: business

The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs

Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg

Less Doing, More Living: Make Everything in Life Easier by Ari Meisel

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller

Die Empty: Unleash Your Best Work Every Day by Todd Henry

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries by Safi Bahcall

The 4-Hour Workweek by Timothy Ferriss

The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb

Menu

Sharing reviews and deep thoughts about life.

Share this Blog:

Share this Blog:

Share this Blog:

Share this Blog:

Share this Blog:

Share this Blog:

Share this Blog:

Share this Blog:

Share this Blog:

Menu