Barry Nalebuff and Seth Goldman, who are the cofounders of Honest Tea, tell how they created their bottled tea business and grew it into something more.

I understand what they were trying to accomplish with telling their business story in a graphic novel format but it didn’t work for me.

Graphic novels are great platforms to tell stories with a lot of action, colorful figures, and fantastic backgrounds. The story of founding a business, any business, seems to take place mostly in rooms with a bunch of people in business attire. The creation of a mission statement is mainly words on a page with little to show, action-wise. That doesn’t make it less important, but simply less exciting than a superhero comic.

Even the tense moments of Mission in a Bottle, like the time when a guy thought he found a piece of a male body part in one of the brands that they were renting their bottling facility out to, just didn’t translate in a meaningful way to a cartoon format.

Overall, I enjoyed the business story and found it inspiring. I wish Goldman and Nalebuff had written it as a traditional book rather than a graphic novel.

Thanks for reading!

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